From the Seminar Program: Online advertising is not about getting traffic to your site, it's about getting the right traffic to your website... and turning this right traffic into a sale. This is the core of what will be covered using easy-to-understand examples, tips, tricks and stories from the front line.

There is a reason that every company is moving their advertising online. Join Jim as he walks you through the most important things you need to know to generate immediate, qualified leads.

If you’ve ever spent money (or are planning to spend money) online to advertise your business or sell a product, then you should attend this session. Jim Fitt will teach you to never waste a dollar online ever again. As President of Velsoft, Jim’s organization sells to 150 countries around the world generating millions of dollars in online revenue, all from the comfort of Pictou County, Nova Scotia. Velsoft has mastered the art of online advertising, and has been recognized by Google for its best-in-class abilities to convert online ads to online sales. In this session Jim will share his company’s strategy and approach, so you can build your own strategy to realize a return on online investment, increase profitability and use every marketing dollars more effectively.

Jim Fitt is the President of Velsoft Training Materials which, from its rural Nova Scotia location, is hugely successful at consistently selling to companies of all sizes using Google. Velsoft provides instructor led training and eLearning with a focus on workplace development to customers in over 160 countries worldwide.

Each day, millions of people in thousands of organizations worldwide use training software and eLearning developed by a rural Nova Scotia company named Velsoft. These organizations represent some of the world’s largest brands including Microsoft, NASA, the United States Air Force, Pfizer, United Nations, the LA Times, Dell, Lockheed Martin, Revlon, Hilton International, Kraft, Michelin, Princeton University, FedEx, General Motors, Sandals Resorts, Mercedes-Benz and the Executive Office of the President of the United States of America.

Leading Velsoft is Jim Fitt, a global marketing evangelist and energetic entrepreneur with a keen interest in the creative side of the technology industry. As a former IT instructor with the Nova Scotia School of Fisheries, Fitt has combined his educational background with his natural entrepreneurial abilities to create a growing corporation that is on the leading edge of the $200 Billion annual workplace learning and performance (WLP) industry.

Prior to starting Velsoft, Fitt was instrumental in the development and start-up of Webbuilders Group, Inc.; a highly successful web marketing firm which continues today as a global provider of web services. As part of this firm, Fitt personally managed high profile projects for organizations such as the Los Angeles Police Department and Headline Media in New York.

From an international perspective, Fitt is a former coordinator with the Guatemala Stove Project and has personally travelled to the rural regions of Guatemala to build masonry stoves for the indigenous people who lack the human and material resources to build such stoves for themselves.

In 2006, Jim completed a program in studies at Tsinghua University in Beijing, China and was honoured to represent Pictou County in a pilot program on Rural Leadership facilitated by St. Francis Xavier University.

Jim is a recipient of the 2007 Pictou County Entrepreneur of the Year award.

If you have ever wondered what your ROI was online, you need to attend this session. There are enough challenges faced by businesses to chance wasting a single dollar online. Listen as Jim Fitt, President of Velsoft, shares with you the strategies needed to help you lead your industry in online advertising, rather than burn through cash jumping on the latest online trend or buzzword. Join us as Jim Fitt, President of Velsoft, walks you through the steps and strategies you need to shift your online spend from ‘awareness’ to ‘profits’ in a matter of weeks.