An Interview Information Taxonomy
 
Where can we find the information we need?

Most interviewers will agree very quickly to the principle that the best predictor of future behavior will be past behavior or performance. They will even agree to a further refinement, the best indicator of future behavior will be past behavior in similar circumstances. While we know that no two events are exactly alike, we can search for circumstances in the candidates past that will be quite similar to what they will face in the future. However, as interviewers, we often don’t act like we believe this principle. We spend a good deal of our time asking questions that elicit information of lesser importance. For example, this is the information that emerges in most selection interviews, in this order:
  1. Biographical facts, Credentials and Achievements
  2. Technical knowledge
  3. Experience/activity descriptions
  4. Self-evaluation information
    • Likes and dislikes
    • Strengths and weaknesses
    • Statements of Goals/attitudes/philosophy
    • Hypothetical, speculative statements
  5. Behavior descriptions

However, if we take each type of information in turn, we find that biographical facts, credentials and achievements (1)are usually written down or substantiated somewhere, perhaps in the candidate’s resume or curriculum vitae, and are thus “low yield” information. These are often useful “screening” questions but “selection” should probably be directed toward more subtle information.

Sometimes we zero in on a candidate’s technical knowledge (2), to tap into whether they have the right kind of knowledge for the job. However, paper and pencil tests can easily be developed to yield good information about a person’s technical knowledge. The challenge will be to make test items at the right difficulty level, so they are neither too hard nor too easy.

Work experience and activities are important to know (3). All other things being equal, we would prefer someone who knows our industry, services etc. However, don’t assume that a candidate who has done something has done it well. Experience does not always equal excellence. In fact, the candidate may be in the job market because of ineffective performance.

Self-evaluation information (4) that the candidates provide have been filtered through their own interpretation. We can’t be sure that what a person likes, they do well, nor that they will do a job poorly if they dislike it. Responses to strengths and weaknesses and other similar types of self-evaluations questions can be useful but they are apt to be vastly over-rated. We don’t always perform according to our goals nor do we perform in concert with our attitudes and philosophies at all times. Candidates who are highly verbal, or who have the ability to articulate goals, have an enormous advantage in this area. Similarly, if the candidate’s attitudes match those of the interviewer, they can gain an advantage over other candidates.

Speculative or hypothetical questions are rooted not in past behavior but in hypothetical behavior. Again, the advantage goes to those who are intellectually alert. Once again, it is better to look for similar behavior in the past, or to describe in detail incidents that have happened in the past at your facility, to get the candidate’s expected response.