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Identifying and Combatting Fake News
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Course description
Fake news has always been around. But lately it seems as though it’s becoming more and more common. With the wide reach of the internet and social media, fake news can spread like wildfire. In this environment, it’s important for businesses to know how to recognize and cope with it.
With this one-day Identifying and Combatting Fake News course, understand the impacts of fake news, learn strategies to deal with it, and how to turn a potential crisis into opportunities for promotion and growth if your business becomes a victim of it.
All Velsoft training materials, including Identifying and Combatting Fake News, are fully customizable. Each package comes complete with:
- Instructor Guide with accompanying Student Manual
- PowerPoint slides
- Quick Reference Guide
- Handouts and Assessments
- Course outline
- And more!
Course outline
Session One: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Evolution of ‘The Truth’
The Truth
Pre-Assignment Review
Fake News Defined
Making Connections: Your Thoughts
The Media Safety Valve
Making Connections: Your Advisors
Session Three: The Challenge of ‘Social’
What is the Purpose of the Media?
Making Connections: Social Communication
Feeding the Machine
Making Connections: Your Advisors
Session Four: Life of a Target
Links in the Chain
How Fake News Spreads
You as a Link
Making Connections: Power of Persuasion
Understanding Your Company
Making Connections: Newsfeed Search
Forums for Your Audience
Making Connections: Storefront Review
Session Five: Deconstructing Fake News
Deconstructing Fake News
Making Connections: A Fake News Encounter
Separating Fact from fiction
Making Connections: Real or Fake
Session Six: Coping with a Crisis
Coping with a Crisis
From Crisis To Opportunity
Crisis Defined
Shrinking the Target
Making Connections: Reaction Time
Staying Clear of the Smear
Real Versus Fake Revisited
Session Seven: Proactive Approaches
Letting Social Media Serve You
Understanding Your Customers
A Closer Look at Customers Activity
Relationships Reviewed
Making Connections: A Look at Methods
Examining Your Ingredients
Making Connections: Checklist
Reaching Out Online
Making Connections: Reaching Out
Maintaining the Momentum
Your Fake News Reaction Online
Personal Action Plan
Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
What you get
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.
Powerpoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes PowerPoint slides for classroom use, prepared for you in advance.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.
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Unlimited reprinting
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Unlimited users
Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.
No annual renewal fees
This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.
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