Pre-written, Customizable, print-on-demand Training Materials that you can re-brand!
Instructor-Led Training Materials

Public Relations (PR)

Courseware you can customize. Everything you need to teach Public Relations (PR)

Unlimited Users

Unlimited Printing Rights

Completely Customizable

Want to see a Preview? FREE DOWNLOAD

Public Relations (PR)

This two-day introductory training course in Public Relations is ideal for students with little to no PR experience, whether they are in entry-level or leadership roles. With your great training skills, they’ll learn what they need to know about strategic versus tactical PR, managing the media relationship, selecting the right spokesperson, creating valuable media kits, writing engaging press releases, and even communications during a crisis.

We’ve included courseware training materials that trainers really need, including a detailed instructor’s guide, lots of interactive activities, pre- and post-assessments, student guide, preformatted PowerPoint slides, and more. If your students are looking for a blended-learning opportunity that they can access on their mobile devices, we’ve got that too!


Why Velsoft Courseware?

Public Relations (PR) is one-day course that provides your students with a comprehensive overview of the knowledge and skills need to ensure the viability of businesses in today's world. The course material applies equally to product and service-based enterprises.

custom-icon

Fully Customizable

Tailor courses to suit the needs of your business, such as adding your company name and logo, or your own pictures.

reprint-icon

Unlimited Printing Rights

Print as many copies as you want, anywhere at any time.

cost-icon

No Annual Renewal Cost

Your purchase gives you a perpetual license for your business.

oneoff-icon

One-off Pricing

We offer a one-time payment model with a lifetime license.

HAVE A LOOK INSIDE

Public Relations (PR)



s2118

Here's what you receive with this Public Relations (PR) courseware title

What's in the box

Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the ‘student’ version of the course you will be teaching.
Exercise Workbook
Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Sample Files
Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.
Powerpoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each courseware title down to two pages.

Course Outline

Outline for Public Relations (PR)

How to Use This Guide

Session One: Course Overview

Session Two: Public Relations

Introduction

Pre-Assignment Review

What Public Relations Is All About

Session Three: Building Your PR Plan

Defining Reality

Defining the Goal

Selecting Your Strategy and Tactics

The Plan

Getting Down to Business

Wisdom Work

Session Four: Structuring Messages

Creating Your Media Image

Getting Clear on Your Message

Making Connections

Media Kits

Creating Strong, Positive Messages

Session Five: Establishing Media Guidelines

Defining Guidelines

Two Groups are Better Than One

Selecting a Spokesperson

Approval Process

Session Six: Managing the Media

Building Rapport with Reporters

Answering Tough Questions

Speaking in Sound Bites

Getting Creative

Options When You Have “No Comment”

Session Seven: The Press Release

Before You Start

Other Options

The Basics

Give it a Shot

Session Eight: PR and the Crisis

Business Continuity and Recovery

Setting Priorities

Essential Crisis Plan Elements

Exercising Options

Reviewing and Revising

Session Nine: Social Media and Public Relations

Where It Is

Monitoring Tips and Tricks

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

All the hard parts of courseware, solved.

Save Time and Money with Courseware. The idea behind courseware is simple, we’ve written courses for you. You can edit them; you can modify them you can even rebrand them as your own. We’ve done the hard work of researching and developing the content taking careful attention to the quality and relevance of each courseware title we offer you. Each course is tested in the classroom and proven to be effective in any training or workshop environment. Plus, you have the unlimited rights to make any changes you want to the content in order to fit your training requirements and organizational needs.

TRUSTED BY
trusted-logos trusted-logos trusted-logos trusted-logos trusted-logos trusted-logos trusted-logos trusted-logos trusted-logos trusted-logos trusted-logos
SEE MORE
SCORM COMPLIANT

Available as an eLearning Course

SCORM Compliant eLearning Course

Public Relations (PR)

eLearning version of this course for use in your LMS. Includes ability to customize the course for specific training needs.

TRY A SAMPLE SAMPLE
12 MONTH LICENSE $495 Buy
s2118_el.png

TESTIMONIALS

Hey there! I'm Michael.

How can I help you?

I don't have an LMS yet. Is there still a way to use your courses?

Good news! We have an LMS and would be happy to provide you with free access to this.

questions-guy.png
WE'RE HERE TO HELP
Chief Happiness Officer

Every Velsoft interaction is backed by real people with industry expertise dedicated to answering your questions and helping your business grow. We're here for you, talk to us!

ASK A QUESTION
courseware-flyer.png

COURSEWARE SAMPLE

Courseware you can customize.

x

View an eLearning Course

Begin

Download a SCORM sample to try in your LMS

Download

View an eLearning Course

SCORM COMPLIANT

Available as an eLearning Course

x
elearning_sample_image.jpg

ELEARNING SAMPLE

eLearning you can customize.

x

COURSEWARE SAMPLE

Courseware you can customize.

x
policy.png

Safe & Inclusive Workplace

By Velsoft

x
s2118_up.png

COURSEWARE SAMPLE

Courseware you can customize.

x