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Creating A Google AdWords Campaign

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Course description+

Creating A Google AdWords Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising. In this one-day training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Participants can immediately apply what they learn and get started with their own AdWords campaign. Google AdWords PPC Training materials include our comprehensive instructor’s guide, a student workbook that makes a great reference tool for learners, pre-formatted slides, a handy quick reference guide, and more!

Purchase courseware today, and in addition to helping your learners, you can even design your own AdWords campaign!

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: Understanding AdWords Lingo

First Up, SEO

Pre-Assignment Review

AdWords Defined

How PPC Works

Session Three: Creating an AdWords Strategy

Planning

Choosing Keywords

Getting Good with Keywords

Long Tail and Short Tail

Understanding Ad Groups

Session Four: Creating a PPC Campaign

Setting Your PPC Budget

The Quality Score

Session Five: Designing Your Ads

Choosing Your Language

Persuasive Techniques

Keeping Your Eyes Open

Structuring your Ad

Session Six: Looking at Success

Understanding Key Metrics

Higher Clickthrough Rates (CTR) Help

Setting Up Split Tests

Using Google’s Display Network (GDN)

When to Ask for Help

To Be Continued

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each courseware title down to two pages.

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Creating A Google AdWords Campaign

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Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.

No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.

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