Fully Customizable Courseware For Trainers
Creating A Google AdWords Campaign
Our mission is to provide you with the best possible courseware so you can teach incredible classes and workshops
High quality course content - written for you
Save hundreds of hours in developing training materials. Download our proven content used by trainers in 164 countries worldwide.
Enjoy confidence in the classroom
Facilitate perfect workshops everytime with high-quality training material with all the training components you need.
Save time & money with pre-written materials
Focus your attention on the training and we'll take care of the materials.
Course description
Creating A Google AdWords Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising. In this one-day training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Participants can immediately apply what they learn and get started with their own AdWords campaign. Google AdWords PPC Training materials include our comprehensive instructor’s guide, a student workbook that makes a great reference tool for learners, pre-formatted slides, a handy quick reference guide, and more!
Purchase courseware today, and in addition to helping your learners, you can even design your own AdWords campaign!
Course outline
How to Use This Guide
Session One: Course Overview
Session Two: Understanding AdWords Lingo
First Up, SEO
Pre-Assignment Review
AdWords Defined
How PPC Works
Session Three: Creating an AdWords Strategy
Planning
Choosing Keywords
Getting Good with Keywords
Long Tail and Short Tail
Understanding Ad Groups
Session Four: Creating a PPC Campaign
Setting Your PPC Budget
The Quality Score
Session Five: Designing Your Ads
Choosing Your Language
Persuasive Techniques
Keeping Your Eyes Open
Structuring your Ad
Session Six: Looking at Success
Understanding Key Metrics
Higher Clickthrough Rates (CTR) Help
Setting Up Split Tests
Using Google’s Display Network (GDN)
When to Ask for Help
To Be Continued
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
What you get
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.
Exercise Workbook
Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Sample Files
Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.
Powerpoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each courseware title down to two pages.
The best courseware in the world has Velsoft on the cover.
Our goal is to improve the daily life of those who train the world.
Velsoft empowers training providers with course material and educational technologies that get results.
Fully customizable
Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.
Unlimited reprinting
Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.
Unlimited users
Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.
No annual renewal fees
This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.
COURSEWARE SAMPLE
Courseware you can customize.
View an eLearning Course
SCORM COMPLIANT
Available as an eLearning Course
ELEARNING SAMPLE
eLearning you can customize.
COURSEWARE SAMPLE
Courseware you can customize.
Safe & Inclusive Workplace
By Velsoft
Seeing Double
August Only
COURSEWARE SAMPLE
Courseware you can customize.