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Building a Brand on Social Media

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Course description+

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

This one-day Building a Brand on Social Media training package is an essential addition to your internet marketing and social media course offerings. We’ve designed an interactive program that will teach participants how to build, implement, review, and revise a social media branding strategy.

Topics include key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines. Download a sample today and see how easy it can be to present your next social media branding workshop.

The Building a Brand on Social Media courseware contains an instructor’s guide (with icebreakers, activities, and training tips), student manual, PowerPoint slides, handouts, and more

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: Defining the Terms

What is Branding?

What is Social Media?

Session Three: Building Your Social Media Branding Strategy

Key Ingredients for Your Branding Strategy

Pre-Assignment Review

Session Four: Identifying Your Social Media Audience

Session Five: The Key Social Media Platforms

Choosing the Right Platform for Your Brand

Making Connections

Looking at the Options

Session Six: Creating Brand-Focused Messages

What’s In a Message?

Making Connections

Dealing with Negative Feedback

Session Seven: Building Customer Trust

Making Connections

Session Eight: Developing a Communication Strategy

Developing Social Media Guidelines for Your Brand

Making Connections

Letting Others Speak For You

Session Nine: Reviewing and Revising

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each courseware title down to two pages.

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Our goal is to improve the daily life of those who train the world.

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Building a Brand on Social Media

$495

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Fully customizable

Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.

Unlimited reprinting

Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.

Unlimited users

Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.

No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.

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