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Growth Hacking
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Course description
The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies.The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.
This one-day course will teach you how to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
This comprehensive, engaging content has been packaged into a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial and much more.
Course outline
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Learning the Mindset
Growth Hacking Defined
Mantras of a Growth Hacker
Making Connections: A Growth Recipe
Session Three: Framing the Need
The Relationship
Understanding Your Customers
Making Connections: Who, What, How
Product Market Fit (PMF)
Making Connections: What Do You Know?
Understanding Your Company
Making Connections: Inviting and Using Feedback
Session Four: Making the Match
Making the Match in Growth Hacking
Relationships Reviewed
Making Connections: Get the FAQs
Building an Effective Audience
Making Connections: An Enduring Outlook
Elements of Negotiation
Social and Emotional Intelligence
Making Connections: Positive Outcome
Unique Selling Proposition (USP)
Making Connections: Your USP
Session Five: Going Live
Process Steps
Making Connections: Workplan Development
Reaching Customers
Making Connections: Making it Look Good
Making Connections: Getting Noticed
Creating a Project Plan
Making Connections: Creating a Plan for Success
Your Growth Hacking Outline
Session Six: Maximizing Results
The Path to Growth Hacking Success
Defining Success
Learning to Experiment
Making Connections: A Trial
Session Seven: Optimizing and Moving Forward
Optimizing
Ingredients for Optimization
Examining your Ingredients
Making Connections: Task Check
Resources and Inspiration
Searching for More Information Activity
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Keys
Pre-Course Assessment
Post- Course Assessment
Assignment Answer Keys
Session Two: Learning the Mindset
Session Four: Making the Match
What you get
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.
Exercise Workbook
Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Sample Files
Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.
Powerpoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each courseware title down to two pages.
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Unlimited users
Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.
No annual renewal fees
This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.
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