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Introduction to Email Marketing

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Course description+

Knowing how to promote using e-mail is essential for marketers, small business owners, coaches, and consultants. In this two-day workshop, learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support an overall marketing strategy.

Introduction to E-Mail Marketing is an interactive, customizable program that covers the who, what, when, why, and how of a successful e-mail marketing campaign.

Each Velsoft course package comes complete with all the tools needed to deliver a comprehensive training session — an instructor guide, student manual, quick reference guide, PowerPoint slides, and more.

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: Getting to Know E-mail Marketing

What is E-Mail Marketing?

Glossary of Terms

History of E-Mail Marketing

Getting It Right

Session Three: Setting Up Your Audience

Gathering Contacts

Rules and Regulations

Staying Organized

Session Four: The Tools

Setting Up A Plan

Choosing an E-Mail Marketing Provider

Get Practical

Session Five: Designing Your Campaign Strategy

Looking at Your Campaign Strategy

What’s Your Campaign Strategy?

Going Beyond the Basics

Session Six: Crafting Messages for Each Campaign

Pre-Assignment Review

Crafting Your Message

The Message IS The Message

Designing an Eye-Catching E-Mail

Choosing the Right Design

Making Connections

Make This Easy

Session Seven: Good Habits Get Optimal Results

Be a Good E-Mailer

Smart Rules Apply


Designing Content That Has Value

Developing Different Types of Content

Session Eight: What to Write

Give People What They Want

Be Green…Evergreen That Is!

Topic Generator

Let’s Get to Work

Session Nine: Subject Lines and Action Calls

Great Subject Lines

Action Items

Use Strategy with Your Call to Action

Session Ten: If It Doesn’t Get Measured, It Can’t Be Counted

Key Metrics

Revenue Per E-Mail Sent

Timing Your E-Mail Message

Test Before You Send

Session Eleven: Test Driving

Making Connections

Writing Your Initial Welcome E-Mail

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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Introduction to Email Marketing


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