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Promoting a Marketing Webinar

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Course description+

This one-day course is for anyone who already has the skills to create webinars, providing them with the necessary tools to advertise those webinars. Promoting a Marketing Webinar teaches how to define marketing objectives, connect with a target audience, create and use a lead magnet, develop a promotion strategy, explore joint ventures, and create a marketing calendar.

This comprehensive and fully customizable content includes a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, promotional materials and much more.

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Course outline+

Session One: Course Overview

Learning Objectives


Pre-Course Assessment

Session Two: The Webinar

What is a Webinar? Why Use Webinars?

Pre-Assignment Review

Your Webinar Marketing Objectives

Marketing Webinars

Session Three: The Participant

Determine a Participant Profile

The Nine-Step Ideal Participant Profile Process

Ideal Participant Profile Activity

Where Does Your Participant Hang Out?

Session Four: Lead Magnets

What is a Lead Magnet?

Creating a Lead Magnet

Lead Magnet Outline Activity

Session Five: Promotion Strategy

What is Your Promotion Strategy?

Promo Time Activity

Webinar Marketing Calendar

Building Your Calendar

Session Six: Joint Ventures

Successful Joint Ventures

Joint Venture Activity

Joint Venture Proposal

Session Seven: Landing Pages

Creating a Landing Page

Long Version Landing Page

Short Version Landing Page

Thank-you Email and Registration Confirmation

Your Turn

Session Eight: Re-Evaluating

Re-Evaluating First Impressions

Personal Action Plan

Course Summary

Recommended Reading List

Post-Course Assessment

Pre- and Post-Course Assessment Answer Key

Pre-Course Assessment

Post-Course Assessment

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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Promoting a Marketing Webinar


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Fully customizable

Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.

Unlimited reprinting

Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.

Unlimited users

Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.

No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.



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