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Promoting a Marketing Webinar
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Course description
This one-day course is for anyone who already has the skills to create webinars, providing them with the necessary tools to advertise those webinars. Promoting a Marketing Webinar teaches how to define marketing objectives, connect with a target audience, create and use a lead magnet, develop a promotion strategy, explore joint ventures, and create a marketing calendar.
This comprehensive and fully customizable content includes a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, promotional materials and much more.
Course outline
Session One: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: The Webinar
What is a Webinar? Why Use Webinars?
Pre-Assignment Review
Your Webinar Marketing Objectives
Marketing Webinars
Session Three: The Participant
Determine a Participant Profile
The Nine-Step Ideal Participant Profile Process
Ideal Participant Profile Activity
Where Does Your Participant Hang Out?
Session Four: Lead Magnets
What is a Lead Magnet?
Creating a Lead Magnet
Lead Magnet Outline Activity
Session Five: Promotion Strategy
What is Your Promotion Strategy?
Promo Time Activity
Webinar Marketing Calendar
Building Your Calendar
Session Six: Joint Ventures
Successful Joint Ventures
Joint Venture Activity
Joint Venture Proposal
Session Seven: Landing Pages
Creating a Landing Page
Long Version Landing Page
Short Version Landing Page
Thank-you Email and Registration Confirmation
Your Turn
Session Eight: Re-Evaluating
Re-Evaluating First Impressions
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Course Assessment Answer Key
Pre-Course Assessment
Post-Course Assessment
What you get
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.
Exercise Workbook
Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Sample Files
Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.
Powerpoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.
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Fully customizable
Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.
Unlimited reprinting
Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.
Unlimited users
Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.
No annual renewal fees
This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.
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