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Social Media and Your Business
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Course description
In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. In this two-day, intensive Marketing with Social Media training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage social media to promote their business.
Topics covered in Social Media Marketing Skills for Beginners include: developing a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.
This social media marketing courseware teaches essential basic skills and is completely customizable. Each Velsoft Training Materials package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.
Course outline
How to Use This Guide
Session One: Course Overview
Session Two: Getting Started
What is Social Media?
Pre-Assignment Review
Session Three: Understanding the Marketing Mix
The Five P’s and Social Media
Exercise Your Muscle
Session Four: Developing a Social Media Plan
Things to Think About
Utilization Guidelines
Expanding Your Digital Presence
What’s the Value?
Session Five: Building Your Social Media Team
Building the Team
The Community
Session Six: Using Social Media to Build Internal Communities
Does it Mean Everyone is Online All the Time?
Make it Work
Session Seven: Analyzing Your Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Session Eight: Keeping on Top of the Trends
Session Nine: Damage Control
That’s Not Good!
Get Smart
Session Ten: Using Facebook
Getting Started
Building Your Community
Taking it Further
Session Eleven: Using LinkedIn
LinkedIn Essentials
Setting Up Your Account
Getting Connected
Session Twelve: Using Twitter
Tweeting
Making it Memorable
Using Lists
Session Thirteen: Building a Blog
Should I Be Blogging?
Blog Rules
Help People Find You
What Will I Write About?
Planning Your Blog
Vlogs and YouTube
Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools
Session Sixteen: Launching Your Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
What you get
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.
Exercise Workbook
Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Sample Files
Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.
Powerpoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.
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Fully customizable
Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.
Unlimited reprinting
Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.
Unlimited users
Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.
No annual renewal fees
This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.
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