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Social Media and Your Business

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Course description+

In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. In this two-day, intensive Marketing with Social Media training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage social media to promote their business.

Topics covered in Social Media Marketing Skills for Beginners include: developing a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.

This social media marketing courseware teaches essential basic skills and is completely customizable. Each Velsoft Training Materials package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: Getting Started

What is Social Media?

Pre-Assignment Review

Session Three: Understanding the Marketing Mix

The Five P’s and Social Media

Exercise Your Muscle

Session Four: Developing a Social Media Plan

Things to Think About

Utilization Guidelines

Expanding Your Digital Presence

What’s the Value?

Session Five: Building Your Social Media Team

Building the Team

The Community

Session Six: Using Social Media to Build Internal Communities

Does it Mean Everyone is Online All the Time?

Make it Work

Session Seven: Analyzing Your Impact with Metrics

Useful Metrics

Understanding Metrics

Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

That’s Not Good!

Get Smart

Session Ten: Using Facebook

Getting Started

Building Your Community

Taking it Further

Session Eleven: Using LinkedIn

LinkedIn Essentials

Setting Up Your Account

Getting Connected

Session Twelve: Using Twitter


Making it Memorable

Using Lists

Session Thirteen: Building a Blog

Should I Be Blogging?

Blog Rules

Help People Find You

What Will I Write About?

Planning Your Blog

Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

Pulling Everything Together

Preparing for Delivery or Upgrade

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.



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