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Story Marketing for Small Businesses

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$495

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Course description+

Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.

This one-day course highlights the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.

This one-day workshop will help you teach participants what story marketing is; how to recognize and use the essential tools of story marketing; the basics of good storytelling; ways to connect with your customers; how to refine your company brand for story marketing; and how to build and polish your own story for maximum results.

All Velsoft training materials are fully customizable. Each package comes complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.

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Course outline+

Session One: Course Overview

Course Overview

Learning Objectives

Pre-Assignment

Pre-Course Assessment

Session Two: Story Marketing Toolkit

Which Came First: The Chicken or The Egg?

Your Inspiration

Pre-Assignment Review

Your Toolkit

Toolbox Inventory Activity

Session Three: Storytelling Essentials

What Exactly is a Story?

Ingredients of a Good Story

Identifying a Hero, Challenge, and Resolution

Story for Your Brand

Setting Goals

The Truth Test

Positive vs. Negative

Session Four: Connecting with Customers

Connecting with Customers

Understanding Your Customers

Brainstorming

Session Five: Refining Your Brand

Refining Your Brand

Understanding Your Company

Inventory of Key company Facts

Identifying Your Message

Keywords

Strengthening Your Brand

Taking Stock

Session Six: Building Your Story

Show and Tell

Parts of Your Story

Heroes and Villains

Plan for Success

Your Story Board

Writing Your Story

Getting Started

Rough Draft

Session Seven: Polishing Your Story

Polishing a Rough Draft

Color Commentary

Adding Color

The Editing Process

Editing Checks

Peer Review

Personal Action Plan

Course Summary

Recommended Reading List

Post-Course Assessment

Pre- and Post-Course Assessment Answer Key

Pre-Course Assessment

Post-Course Assessment

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each courseware title down to two pages.

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Story Marketing for Small Businesses

$495

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Fully customizable

Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.

Unlimited reprinting

Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.

Unlimited users

Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.

No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.

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