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Writing for the Web
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Course description
Web users have become experts at scrolling through text and scanning the articles that they read on the web. To adapt, our writing style has to separate itself from the standard form it takes in print, in order to attract and maintain the attention of readers on the internet. Because of this, writing for the web has become a specialized skill. With this content-rich course, trainers will be able to teach engaging techniques that:
- draw readers to web pages
- simplify the process of working with designers
- incorporate audio and video content to attract a broad range of users
- empower learners to make use of keyword optimization and SEO
Our one-day web writing course includes everything a trainer needs to deliver an engaging course! Training materials include an instructor guide, student workbook, quick reference tool, and preformatted slides. All of this content is customizable under your licensing agreement, so make edits, print, and you’re set to teach.
Course outline
How to Use This Guide
Session One: Course Overview
Session Two: Getting to Know the Web
Web Writing Is Not The Same!
Design and Structure
It’s Work to Influence Others
Session Three: Tips on Creating a Site Hierarchy
Designing the Site
Pre-Assignment Review
Menus, Links, and Buttons
Session Four: Creating Your Content
Writing Eye-Catching Headlines
Writing Content
Writing Goals
Session Five: Testing the Waters
Session Six: Deciding What’s Fit to Print
What’s Getting Read?
Reviewing and Planning
Session Seven: Adding Audio and Video to Your Content
Session Eight: Getting Your Content Noticed
Standing out in Crowds
Search Engine Optimization
Alternative Search
Optimizing Keywords
Balancing SEO and Word Stuffing
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
What you get
Instructor Guide
Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.
Student Manual
Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.
Exercise Workbook
Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.
Sample Files
Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.
Powerpoint Deck
Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.
Quick Reference Guide
Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quest Reference Guide summarizes the most important elements in each courseware title down to two pages.
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Our goal is to improve the daily life of those who train the world.
Velsoft empowers training providers with course material and educational technologies that get results.
Fully customizable
Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.
Unlimited reprinting
Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.
Unlimited users
Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.
No annual renewal fees
This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.
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Courseware you can customize.