Fully Customizable Courseware For Trainers

Branding

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$495

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Easily edit and rebrand as your own

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Course description+

A good brand is much more than an attractive image combined with some witty type. It must reflect the heart and soul of a company’s product or service, and offer a promise the business can live up to. This two-day Corporate Branding training course covers the basics of branding, getting participants on the road to creating a perfect brand.

This course includes: how to develop a visual identity from start to finish, from writing a mission, vision, and style statement for a brand, and understanding the basics of creating a visual identity, to effectively planning internal and external brand launches, and how to monitor and evaluate a brand and respond to the results.

Velsoft’s Corporate Branding training materials are completely customizable and allow trainers to deliver a course that reflects their corporate brand, too! Buy courseware once, brand it, and then train as much as you like. All Velsoft Training Materials’ packages come complete with an instructor guide, student manual, PowerPoint slides, quick reference guide, and much more.

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: Defining Branding

Defining Brands and Branding

Characteristics of a Strong Brand

Session Three: What Are You All About?

Identifying Your Products and Features

Identifying Your Values

Individual Exercise

Session Four: Creating a Mission

What a Mission Statement is All About

Time for Reflection

Session Five: Creating a Vision of the Future

Session Six: Positioning Your Brand

Identifying Your Ideal Position

Positioning Workout

Session Seven: Developing Your Style

Writing a Style Statement

Style Exercise

Session Eight: Developing a Brand Name and Slogan

The Forward-Facing Elements

Developing Your Brand Name

Developing a Slogan

Session Nine: Creating a Visual Identity

Graphic Design 101

Types of Visual Identities

Pop Culture Test

Session Ten: Living Your Brand

Transforming Your Employees into Ambassadors

Understanding Touchpoints

Creating a Unique Experience at Each Touchpoint

Session Eleven: Connecting with Customers

Session Twelve: Launching Your Brand

Session Thirteen: Taking Your Brand’s Pulse

Session Fourteen: Performing a SWOT Analysis

What Does SWOT Stand For?

Sample SWOT Analysis

Session Fifteen: Measuring Brand Health with a Balanced Scorecard

Session Sixteen: Middleton’s Brand Matrix

Understanding the Matrix

Using the Matrix

Session Seventeen: Interpreting Evaluation Results

Session Eighteen: Keeping the Brand Alive

Refreshing and Re-Launching

Taking on a Total Re-Brand

Case Study

Session Nineteen: Going Beyond the Brand

Understanding Brand Architecture

Understanding Brand Extension

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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Our goal is to improve the daily life of those who train the world.

Velsoft empowers training providers with course material and educational technologies that get results.

Branding

$495

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Fully customizable

Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.

Unlimited reprinting

Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.

Unlimited users

Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.

No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.

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