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Communications for Small Business Owners

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Course description+

This customizable, comprehensive Communications for Small Business Owners training materials package covers everything that small business owners need to know about getting their message out there. Focusing on communicating with existing and potential customers, this is an essential skill that will help boost the number of customers and profits.

This two-day course includes information on developing and conveying an effective message through a variety of channels, including traditional media and social media.

These training materials include an instructor’s guide, student manual, PowerPoint slides, assessments, and so much more! Check out a sample and see how we can make your next workshop easy and fun to present.

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: Key Communication Components

What Communication Is All About

Pre-Assignment Review

Session Three: The Building Blocks

Business and Marketing Strategy

Public Relations Plan

Working on the Plan

Elevator Pitch and Executive Summary

Developing Your Pitch

Practice Makes Perfect

Session Four: Your Communications Plan


Selecting Your Communications Destination

Choosing a Communications Route

Making Connections

Establishing a Communications Vehicle

Developing an Approval Process

Inbound vs. Outbound: How Can We Help You?

Session Five: The Five C’s of a Successful Message

Be Clear

Be Concise

Be Complete

Be Correct

Be Compelling

Session Six: Communication Strategies

Setting a Goal for Each Communications Piece

Strengthening Your Core Message

Session Seven: Sharing Information Through Media Releases

Key Pieces of the Media Release

Drafting Your Message

Getting Into It

Session Eight: Communicating Online

Blogging Tips and Tricks

Making Connections

Connecting Through Social Media

Social Media Plan Worksheet

Session Nine: Using Stories to Communicate

The Importance of Story

Tell Me A Story

Session Ten: Polishers and Time Savers

Communication Fact Sheets

Getting It Together

Reduce, Re-Use, and Recycle

Session Eleven: Enhancing Your Results

Search Engine Optimization (SEO)

Optimizing Our Results

Taking Your Communication Pulse

Focusing on the Research

SWOT Analysis

Making Connections

Session Twelve: Maintaining Your Message in Crisis

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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Print only what you need, when you need it. Print as many copies at your location as you like - forever. This includes editing and printing.

Unlimited users

Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.

No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.



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