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E‐Commerce Management

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Course description+

E-commerce is growing by double-digit percentages every year. Teach participants how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

During this course, students will learn how to set up an e-commerce store step-by-step. Participants will also learn about exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.

We’ve packaged this great content into a variety of formats. For the instructor, we offer a detailed instructor’s guide as well as pre-designed PowerPoint slides. Students will love the student manual, handouts, and quick reference guide. We’ve also included a marketing advertorial and course outline, as well as a self-study guide that matches with the eLearning version of this course.

Don’t wait! Download a sample today and launch your e-commerce training program tomorrow.

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: Getting to Know E-Commerce

What is E-Commerce?

The Six Models

The Language of E-Commerce

Session Three: E-Commerce Building Blocks

What’s Your Goal?

The E-Commerce Business Plan

Making Connections

Session Four: Software Options and Solutions

Looking at the Options

Test Driving

Session Five: Building Your Online Store

Your Internet Address

Navigating Through Your Site

Building Effective Product Pages

Shopping Cart Features

Optimizing the Checkout Process

Additional Site Elements

Pre-Assignment Review

Session Six: The Finishing Touches

Testing, Launching, and Updating

Making Connections

Session Seven: Creating an Engaging User Experience

Designing Engaging Web Content

Building Relationships

Making Connections

Session Eight: Transaction Management

Session Nine: M-Commerce

Session Ten: E-Commerce Analytics

Key Metrics

Tools to Track Data

Making Connections

Session Eleven: Supporting Your E-Commerce Business

Making Connections

Session Twelve: Marketing Your E-Commerce Business

Creating a Marketing Plan

Essential E-Commerce Marketing Channels

Marketing with Social Media

Making Connections

Creating Promotions that Make You Money

Session Thirteen: Security and Fraud Awareness

Protecting Your Customers and Your Business

Intellectual Property on the Internet

Session Fourteen: Rules and Regulations

Trade Rules and Regulations

Privacy Regulations

Making Connections

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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