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Entrepreneurship 101

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Course description+

Start your entrepreneurial journey on the right foot with Entrepreneurship 101. This comprehensive, customizable three-day course teaches the basics of entrepreneurship, covering topics that include:

  • Entrepreneurial self-assessment
  • Where to find business ideas and how to know if they are good ones
  • Developing product ideas and creating value propositions
  • Identifying your target market and customers
  • The basics of finance, including how to develop solid financial projections and where to find business funding
  • Business ownership options, such as sole proprietorships, franchising, and existing business purchases
  • Creating a business plan, executive summary, pitch deck, 30-second pitch, and white paper
  • How to protect your intellectual property
  • The six P’s of marketing
  • Leveraging social media
  • The basics of branding
  • Launching a business and keeping it moving
  • Being an entrepreneurial leader

Entrepreneurship 101 contains everything you need to teach people how to become their own boss, including an instructor’s guide (with icebreakers, activities, and training tips), student manual, PowerPoint slides, handouts, and more. This course is also offered as eLearning.

Course outline+

How to Use This Guide

Session One: Course Overview

Session Two: What It Takes to Make It

Pre-Assignment Review

Traits of an Entrepreneur

Session Three: Resources to Consider

Session Four: Laying the Groundwork

Finding Business Ideas

Considering the Options, Part One

Outlining Your Ideas

Considering the Options, Part Two

Assessing Your Ideas

Considering the Options, Part Three

Evaluating Your Capacity for Risk

Session Five: Building On Your Business Idea

Developing Your Product Idea

Making Connections

Identifying Your Target Market and Customers

Developing Your Value Proposition

Creating Financial Projections

Session Six: Business Ownership Options

Types of Business Ownership

Purchasing a Franchise

Purchasing an Existing Business

Session Seven: Key Documents to Prepare

Business Plan

Executive Summary

Pitch Deck

30-Second Pitch

Practicing the Pitch

White Papers

Session Eight: Gathering Funding

The Basics of Financial Statements

Brainstorming Solutions

Funding Options

Session Nine: Developing Your Product

The Steps of Product Development

Protecting Your Intellectual Property

Session Ten: Creating a Sales and Marketing Strategy

Introduction to Marketing

Stage One: Consumer and Market Analysis

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Making Connections

Stages Five and Six: Implement, Evaluate, Review, and Revise

Leveraging Social Media

Building Your Sales Force

Session Eleven: Branding 101

What Branding Is All About

Developing Your Brand Name

Developing a Slogan

Types of Logos

Getting Creative

Session Twelve: Setting Up Your Office

Choosing a Location

The Pros and Cons of Home-Based Businesses

Session Thirteen: Launching the Business

Getting Off the Ground

Setting Up Your Organizational Chart

Recruiting and Engaging the Right People

Session Fourteen: Keeping the Business Moving

Keeping Track of Your Business

Growing Your Business

Don’t Give Up!

Session Fifteen: Being an Entrepreneurial Leader

Michael Gerber’s Three Perspectives

Case Study

Session Sixteen: Bringing It All Together

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.

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