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Making Your Business Better

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Course description+

Making Your Business Better is a one-day course that provides your students with a comprehensive overview of the knowledge and skills need to ensure the viability of businesses in today’s world. The course material applies equally to product- and service-based enterprises.

The eight sessions of Making Your Business Better will introduce positioning and pricing; and guidance on marketing, relationship selling, and negotiation. Practical information on requests for proposals, project management, team building, and strategic planning is also incorporated into the course.

Velsoft training packages are fully customizable and come complete with an instructor guide, student manual, self-study guide, quick reference guide, PowerPoint slides and marketing material. This course can also be combined the eLearning version for a true blended learning experience.

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Course outline+

Session One: Course Overview

Course Overview

Learning Objectives


Pre-Course Assessment

Session Two: Positioning and Pricing

Knowing What you Sell

Knowing What You Sell Activity

Examining the Positioning

Supply Chain Activity

Elements of Pricing

Pricing Activity

Session Three: Marketing

Your Business Culture

Elements of Culture Activity

Understanding Your Customers

Brainstorming Activity

Marketing Essentials

Your USP Activity

Your Marketing Outline

Session Four: Selling and Negotiating

Making the Sale

Relationship Model of Selling

Relationship Model Activity

Elements of Negotiation

Social and Emotional Intelligence

Styles of Negotiation

Negotiating Style Activity

Session Five: Request for Proposals (RFPs)

Understanding Proposals

Responding to an RFP

RFP Activity

Session Six: Project Management

Elements of Project Management

Brainstorming Activity

Creating a Project Plan

Work Structure Breakdown

Work Breakdown Structure

Organizing the Tasks

Work Breakdown Structure Revisited

Session Seven: Team Building and Productivity

Individual Relationship Skills

Good Relationship Skills Activity

Healthy Workplace Culture

Workplace Culture Activity

Core Values

Core Values

Building a Team

Leadership Skills

Session Eight: Strategic Planning

Strategic Planning

Ingredients of a Good Strategic Plan

USP Review

Core Values/Guiding Principles

Core Values Revisited

Guiding Principles Revisited

Assembling the Action Plan

Assembling the Action Plan Activity


Recommended Reading List

Post Course Assessment

Pre-and Post-Assessment Answer Key

Pre-Course Assessment Answer Key

Post-Course Assessment Answer Key

Personal Action Plan

What you get+

Instructor Guide

Velsoft Instructor Guides are the core of each training course. Our Instructor Guides lay out the training in simple, easy-to-follow instructions. You can also customize the Instructor Guides in order to personalize your training.

Student Manual

Each Instructor Guide - for each course - is paired with a Student Manual that you can present to your participants. This customizable Student Manual gives each participant the student version of the course you will be teaching.

Exercise Workbook

Whether or not you choose to introduce exercises into your training is up to you as the facilitator. In case you want to do this Velsoft offers you an Exercise Workbook (also customizable) that is specific to the course you are offering.

Sample Files

Each Velsoft courseware title comes with a Lab Workbook loaded with activities and exercises to practice and reinforce the learners' understanding of the course objectives. Pre-made Sample Exercise Files are provided for use with the Lab Workbook so that you, as the trainer, do not have to prepare activity working files.

Powerpoint Deck

Courseware from Velsoft is designed to give you everything you need for use in the classroom or workshop. This includes the PowerPoint versions of all the courses, prepared for you in advanced.

Quick Reference Guide

Quick Reference Guides are a favorite tool for trainers to provide to their learners. Each Quick Reference Guide summarizes in two pages the most important elements in each courseware title.

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Making Your Business Better


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Fully customizable

Easily make any changes to the material you like. Simply open in MS Word or Google Docs and localize the content to meet your training needs.

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Unlimited users

Train as many people at your location as you like - forever. There is no per-user pricing or limit on the number of people that can be trained.

No annual renewal fees

This course comes with a perpetual license which means once you purchase it you never have to pay anything ever again.



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